Who We Are

Merchant Automotive provides industry leading customer service and support. Our staff of professionals has intimate knowledge in all the Duramax and Allison platforms we represent and are dedicated to 100% customer satisfaction.

Merchant Automotive provides you with highly specific technical information not found anywhere else. Many of our products are custom designed and manufactured in-house to maximize the performance and reliability of your truck. The emphasis on product design and specialized manufacturing means lower pricing on products not found at other companies.

Our Staff

Eric Merchant


Russ Burley

Operations Director

Robin Horsting

Director HR & AP

Charlie Rozema

Sales & Marketing Leader

Steve Stokes

Procurement Manager

Josh Beardsley

Outbound Manager

Sam Derks

Sales & Tech Ninja

Denise Welch


Paul Leech

Lead Manufacturing Specialist

Michael Lund

Manufacturing Specialist

Dennis Delo

Transmission Specialist

Scott Welch

Production Specialist

Josh Qualiana

Production Specialist

David Turpen

Creative Marketing Manager