MISSION:

"We believe in building long-term relationships based on Integrity and Personal Service."


HISTORY:

Merchant Automotive, L.L.C. was founded in 2004 by Eric Merchant. Eric got his start in high school where he discovered his passion for anything with a motor. He took his passion and turned it into a career in 1993 working in a small shop doing brakes and alignment work. He accumulated knowledge daily and soon took a position at a GM dealership in 1995 and advanced up the ranks over the next 10 years. He has participated in over 3000 hours of GM training. Eric had maintained ASE Master Certification since 1998.


In April 2008, Merchant Automotive moved into the current location in Zeeland, MI. The move was a huge undertaking that involved a complete remodel of the building. At over 10,000 sq ft of space it has allowed for expansion as well as a retail front. In 2013 Merchant Automotive grew into another suite of the building and now is over 20,000 sq ft.


Merchant Automotive provides industry leading customer service and support. Our staff of professionals has intimate knowledge in all the Duramax/Allison platforms we represent and are dedicated to 100% customer satisfaction. Merchant Automotive provides you with highly specific technical information not found anywhere else. Many of our products are custom designed and manufactured in-house to maximize the performance and reliability of your truck. The emphasis on product design and specialized manufacturing means lower pricing on products not found at other companies