Merchant Automotive, LLC was founded in 2004 by Eric Merchant.  Eric was a long time employee of GM dealerships before forming Merchant Automotive, LLC.  Eric started in high school with a passion for anything with a motor.  He took his passion and turned it into a career starting in 1993 working in a small shop doing brakes and alignment work.  His knowledge increased daily and he took a position in a GM dealer in 1995 and had advanced up the ranks over the next 10 years.  Along the way, Eric studied hard in the business taking over 3000 hours of GM training and maintaining ASE Master Certification since 1998.

In April 2008 Merchant Automotive moved into its current locatation in Zeeland, MI. The move was a huge undertaking that involved a complete remodel of a building.  Having over 10,000 sq ft of space has allowed for greater expansion and a large retail front.

Merchant Automotive provides industry leading customer service and support. Our staff of professionals has intimate knowledge in all the Duramax/Allison platforms we represent and are dedicated to 100% customer satisfaction. Merchant Automotive provides you with highly specific technical information, not found anywhere else. Many of our products are custom designed and manufactured in house to maximize the performance and reliability of your truck. The emphasis on product design and specialized manufacturing means that MA can offer you low pricing on products not found at other companies. Merchant Automotive can build anything from pulling hitches, traction bars all the way to custom twin turbo build ups.  

Merchant Automotive has earned great recognition for building the engine and transmission in the well known truck named "Nasty Girl".  This truck has dyno'd over 1000 hp on two separate occasions and is used as a daily driver by its owner.